Fri_Mar__1_20:01:06_PST_2019
Highly targeted traffic is one of the most important entities in the internet universe
Any website owner or administrator recognizes the importance of driving traffic to a website
The success of any website does not rely entirely on the site itself
ï¿‚ï¾ You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need
Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit
ï¿‚ï¾ Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website
One of the most significant, and effective, of these tools is Google's Adwords
Adwords is one of Google's advertising services
How does Google Adwords work?ï¿‚ï¾ Google is the largest search engine on the web receiving over 200 million queries each day through its various services
As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides
A high ranking can mean high traffic for that website
ï¿‚ï¾ The search engine results page is also a great venue for advertisers to promote a product or service through ads and links
Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience
Google Adwords can guarantee instant traffic
In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links"
Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed
ï¿‚ï¾ How do you use Google Adwords? First, you have to open an account with the Google Adwords Service
Then, you should indicate your target language and country
This is important because you would not want your products advertised in countries where your product or service cannot be sold
Afterwards, you should now create an ad group
ï¿‚ï¾ This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts
The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience
The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy
ï¿‚ï¾ You should describe the website clearly and accurately
The most effective advertising conveys a clear message to the target audience
With a clear message, you will be attracting qualified leads, which can eventually convert to sale
Thus, the importance of selecting the right keywords cannot be overemphasized
There are keyword variations you can adapt to reach more prospects
Using these varieties, misspellings and derivatives can help increase the chance of your ads being served
Broad match is targeting keywords in a loosely defined manner
ï¿‚ï¾ Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly
Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on
A negative keyword is helpful in filtering unrelated pages
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure
Google Adwords recommend a daily budget for each campaign
However, you should determine a budget that is suitable and affordable
ï¿‚ï¾ You should also determine the maximum cost per click
Google will offer a recommended cost per click, but you do not have to stick with this
Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks
A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure
Nevertheless, Google Adwords should not be your sole advertising campaign
It will definitely help you find the all-important, highly targeted traffic you need
customer directed into that page in mind
ï¿‚ï¾ Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad
ï¿‚ï¾ It is also important that the landing page can induce your visitor to take action￢ﾀï¾"that is to purchase your product or at least provide leads for potential customers
Final Word You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit
ï¿‚ï¾ But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return
ï¿‚ï¾ ï¿‚ï¾ So if you still don't have a landing page for your ads, you better start creating one now
ï¿‚ï¾ And don't get us wrong; it isn't enough for you to have just a landing page￢ﾀï¾"it should be a great landing page!
Any website owner or administrator recognizes the importance of driving traffic to a website
The success of any website does not rely entirely on the site itself
ï¿‚ï¾ You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need
Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit
ï¿‚ï¾ Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website
One of the most significant, and effective, of these tools is Google's Adwords
Adwords is one of Google's advertising services
How does Google Adwords work?ï¿‚ï¾ Google is the largest search engine on the web receiving over 200 million queries each day through its various services
As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides
A high ranking can mean high traffic for that website
ï¿‚ï¾ The search engine results page is also a great venue for advertisers to promote a product or service through ads and links
Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience
Google Adwords can guarantee instant traffic
In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links"
Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed
ï¿‚ï¾ How do you use Google Adwords? First, you have to open an account with the Google Adwords Service
Then, you should indicate your target language and country
This is important because you would not want your products advertised in countries where your product or service cannot be sold
Afterwards, you should now create an ad group
ï¿‚ï¾ This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts
The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience
The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy
ï¿‚ï¾ You should describe the website clearly and accurately
The most effective advertising conveys a clear message to the target audience
With a clear message, you will be attracting qualified leads, which can eventually convert to sale
Thus, the importance of selecting the right keywords cannot be overemphasized
There are keyword variations you can adapt to reach more prospects
Using these varieties, misspellings and derivatives can help increase the chance of your ads being served
Broad match is targeting keywords in a loosely defined manner
ï¿‚ï¾ Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly
Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on
A negative keyword is helpful in filtering unrelated pages
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure
Google Adwords recommend a daily budget for each campaign
However, you should determine a budget that is suitable and affordable
ï¿‚ï¾ You should also determine the maximum cost per click
Google will offer a recommended cost per click, but you do not have to stick with this
Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks
A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate
To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure
Nevertheless, Google Adwords should not be your sole advertising campaign
It will definitely help you find the all-important, highly targeted traffic you need
customer directed into that page in mind
ï¿‚ï¾ Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad
ï¿‚ï¾ It is also important that the landing page can induce your visitor to take action￢ﾀï¾"that is to purchase your product or at least provide leads for potential customers
Final Word You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit
ï¿‚ï¾ But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return
ï¿‚ï¾ ï¿‚ï¾ So if you still don't have a landing page for your ads, you better start creating one now
ï¿‚ï¾ And don't get us wrong; it isn't enough for you to have just a landing page￢ﾀï¾"it should be a great landing page!
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