Sun_Feb_10_14:01:21_PST_2019

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Test, Test and Test Again Testing, trial and error is going to be essential in increasing your CTR percentages
Try changing your ad colors and then keep an eye on the stats to see if there was any improvement
Do the same thing with the different ad units and different ad placement
If there's no improvement, try something else
You'll get it right
site menu
Some people use top menus, some use the right side of the page, but using the right side of the web page may cause confusion among some of your visitors
One good solution is to place one single ad above the menu, and one below the menu
This way you're not displacing your standard web page features

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